THE PROBLEM
The auto industry has been long plagued by outdated practices — paper filing, non-compliance, and a general miseducation that’s made dealers lives unnecessarily difficult. But then comes OATA, a young privatized DMV that asked how their industry could be better.
Private DMVs aren’t anything new, in fact it’s quite the competitive space. So our approach was to position their brand as the educational authority in the market.
The King of Content
The auto industry had a serious issue — dealers preferred convenience over correctness (thank the endless regulations for the confusion). So we created a video series where experts in the field could educate everyone properly. OATA became the platform for official industry content that advocates for knowledge of regulations and ethics.
A New Kind of DMV
What really made OATA special was their culture of caring people and forward-thinkers. So when it came to creating social media content, the authenticity was undeniable. All we had to do was film what they already did naturally — stuff like volunteering at food pantries and dancing in the office.
