When you promote yourself you typically want to talk about your services, show some cool mockups, drop a demo reel — standard protocol stuff. Our approach here was different. We wanted to express who we are as people, because in a creative agency, it’s all about your people. The result was an internal campaign that we dubbed ‘The Culture Book’. The book itself was a lot of things to us — a passion project. A confessional. A bludgeon to kill spiders. It won some awards.
The book wasn’t just a promo campaign. It serves as the Vidi manual — the guidebook for how we onboard collaborators, train team members, and aligning everyone on where we want to go. The Culture Book established our unique approach to branding.
An Art Exhibit
The book itself was both a manifesto and a memoir. And while it did make for a beautiful coffee table book, we knew the artwork had to be shared with the world. So in a month-long campaign we shared select spreads that emphasized Vidi’s philosophies. We mailed them as postcards and promoted them on our IG.