When agencies promote themselves they typically talk about their services, show some cool mockups, drop a demo reel — standard protocol stuff. Our approach was different. We wanted to express who we are as people, because in a creative agency, it’s all about your people. The result was a campaign that we dubbed ‘The Culture Book’. The book itself was a lot of things to us — a passion project. A confessional. A bludgeon to kill spiders. It won some awards.
The book wasn’t just a promo campaign. It serves as the Vidi manual for onboarding collaborators, training team members, and aligning everyone on where we want to go.
An Art Exhibit
The book itself was both a manifesto and a memoir. And while it did make for a beautiful coffee table book, we knew the artwork had to be shared with the world. So in a month-long campaign we shared select spreads that emphasized Vidi’s philosophies. We mailed them as postcards and promoted them on our IG.