KLIR
THE STORY
When agencies promote themselves they typically talk about their services, show some cool mockups, drop a demo reel — standard protocol stuff. Our approach was different. We wanted to express who we are as people, because in a creative agency, it’s all about your people. The result was a campaign that we dubbed ‘The Culture Book’. The book itself was a lot of things to us — a passion project. A confessional. A bludgeon to kill spiders. It won some awards.
We Defined What Made Us, Us
WHAT WE DID
Concept
Art Direction
Editorial Design
Illustration
.
Writing
Photography
Video Production
..
THE THINKING
Rather than just write a bunch of core values we got everyone on the team to contribute different concepts for sections in the book. From team interviews, to heartfelt letters and illustrations, each piece defined an aspect of Vidi’s culture.
APPLICATION
+ Concepted a culture manifesto
+Conducted team interviews and thought exercises
+ Designed and produced a physical 240 page book
+ Produced and distributed artwork as postcards
+ Ran a month-long Instagram campaign
THE RESULTS
The Culture Book project won 4 ADDY Awards — 1 Gold, 2 Silver, and the Mosaic Award for Innovative Narratives.
This video is the tl;dr version of the project
Better Than
Brand Guidelines
The book wasn’t just a promo campaign. It serves as the Vidi manual for onboarding collaborators, training team members, and aligning everyone on where we want to go.
klir corporate identity stationary
An Art Exhibit
of Sorts
The book itself was both a manifesto and a memoir. And while it did make for a beautiful coffee table book, we knew the artwork had to be shared with the world. So in a month-long campaign we shared select spreads that emphasized Vidi’s philosophies. We mailed them as postcards and promoted them on our IG.
Have a Look
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Audio Logs
Christian arriola, principal
What does the culture book mean to you?
Aaron antonio, brand strategist
Tell us your compass for the culture book video.
Christina nguyen
What do you recall from collecting input for the culture book?
JD arriola, art director
Talk about how you decided to structure the culture book.

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