THE PROBLEM
Meet Jay Wonder, the most heartfelt rapper you never heard of. His body of work, while largely underground, is seemingly impossible to define, ranging from haunting introspections to razor sharp commentary. To do any kind of artistic justice here, we needed to absorb the hell out of his music. But how do you personify multi-layered genius?
The Collective At Work
Unique to this project was the team behind it — The 3RD COLLECTIVE, which was the third group assembled for our I-See Program. The program is our version of an internship. The difference however is format, where we assemble talent on a passion-project basis and the learning experience is received on both ends.
An Imaginary Album
Jay Wonder’s work started as an abstract anthology, like an imagined vision held only in his mind. The fleeting mysticism of that ethos felt fascinating. It was only fitting then to title the project, ‘The Imaginary Album’.
10/10 flame.
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