There are projects that have impact, then there are projects that move culture. Since 1989, United Arts of Central Florida has been a leader in making the arts accessible to the region. As an organization that has been a staple in our community for three decades with an expanding footprint – our work started with identifying challenges with their existing brand positioning and how that positioning needed to evolve, take form, and be communicated across all channels.
A Champion
for the Arts.
Brand Identity
Brand Strategy
Web Design
Culture Activation
Film & Motion
Research & Discovery
Editorial Design
It’s one thing to facilitate the sustainability of our arts community, it’s another to be recognized and trusted by the people themselves. In addressing United Arts’ positioning challenge, our goal was to create a brand that the community could rally behind. That started with understanding their vision for the culture of our region.
+ Facilitated internal culture and communications workshops with board members and staff
+ Redesign of major brand properties including logo, website, regional arts calendar and publication
+ Produced brand videos, photography, and visual storytelling tools for presentation and on social media
+ Repurposed historic assets from arts partners into original brand artwork
+ Established a definitive brand platform documenting the identity and messaging of the organization
A revitalized brand and voice for one of Central Florida’s most important community organizations.

An all-time high in funding raised for the arts during United Arts’ signature Collaborative Campaign.

Awarded 18 ADDY awards,
Local & District from the American Advertising Federation.
President & CEO
Louder & Prouder
Our belief is that great brands are built to inspire. It was important that as the Champion for the Arts, United Arts could communicate the diverse stories of the arts with vibrance and pride. Reverent by design.
UA Portrait
"The branding process really launched our organization from transactional into transformational."
Jennifer Evins
President & CEO, United arts of central florida
Have a Look
Vidi Inspiration spread
Spread 37 of 120 - Our Inspirations
Vidi Meaning - Magnifying Glass
Spread 55 of 120 - Vidi means...
Vidi Team Photoshoot - Orlando Rooftop sunsets
Spread 20 of 120 - Orlando Sunsets
Vidi Art Direction 2019-2021
Spread 35 of 120 - Vidi Art Direction 2019-2021
Vidi created during Hurricane Irma
Spread 7 of 120 - Vidi was created during Hurricane Irma
Photo of Hurricane Irma's aftermath
Spread 8 of 120 - Photo outside from Hurricane Irma's aftermath
Vidi's everyday objects
Spread 39 of 120 - Our everyday objects & the Vidi mascot, Gin
Vidi Tiny People
Spread 54 of 120 - Tiny people (Individual Portraits taken from 3 different years)
Vidi Future
Spread 12 of 120 - Thinking of the Future by Christian
Vidi Future - Christina
Spread 13 of 120 - Thinking of the Future by Christina
Vidi Eyebars
Spread 14 of 120 - Vidi Eyebars
Vidi Future - J.D.
Spread 15 of 120 - Thinking of the Future by J.D.
Vidi Future - Aaron
Spread 16 of 120 - Thinking of the Future by Aaron
View from the V - Vidi Logotype
Spread 17 of 120 - Views from the V
Veni Vidi Vici Artwork
Spread 38 of 120 - Veni, Vidi, Vici
Vidi Eyes
Spread 11 of 120 - Seeing Together
Vidi 3D Type Study
Spread 75 of 120 - Vidi 3D Type Study
Vid Type Collage`
Spread 41 of 120 - Post Processing/Vidi Type Collage
Vidi Type Studies
Spread 43 of 120 - Vidi Type Studies
Vidi Downtown Orlando Fragments Artwork
Spread 92 of 120 - Downtown Orlando Fragments
Vidi Co-Founder Letter
Spread 90 of 120 - A letter from our co-founder
Cloud Photo outside Vidi Studio
Spread 82 of 120 - Photo taken outside our studio after a day at work
Team Photoshoot on Downtown Orlando Rooftops
Spread 18 of 120 - Team Photoshoot on Downtown Orlando Rooftops I
Team Photoshoot on Downtown Orlando Rooftops
Spread 19 of 120 - Team Photoshoot on Downtown Orlando Rooftops II
Christina described
Spread 25 of 120 - Christina described by others
Aaron described
Spread 27 of 120 - Aaron described by others
J.D. described
Spread 30 of 120 - J.D. described by others
Christian described
Spread 32 of 120 - Christian described by others
'This is not a blog post' video frames
Spread 79 of 120 - 'This is not a blog post' Video - Frame by Frame
Downtown Orlando during the Pandemic
Spread 60 of 120 - Pandemic Times in Downtown Orlando
Easy Luck / Whippoorwill Inspiration
Spread 94 of 120 - Easy luck / Whippoorwill Inspiration
Stardust Video & Coffee
Spread 96 of 120 - Stardust Video & Coffee Interior Energy
Deeply Coffee Mornings photography
Spread 98 of 120 - Deeply Coffee Mornings
Vidi game characters - Brawl Stars
Spread 104 of 120 - Our gamified versions of ourselves. Inspired by Brawl Stars (Aaron's contribution)
Vidi game characters - Brawl Stars 2
Spread 105 of 120 - Our gamified versions of ourselves. Inspired by Brawl Stars (Aaron's contribution)
See the View by Aaron Collage
Spread 116 of 120 - See the View by Aaron (Facilitated workshop by Jacob Z. Wan)
Create and Destroyed by J.D. Collage
Spread 117 of 120 - Create and Destroyed by J.D. (Facilitated workshop by Jacob Z. Wan)
Pull and Push by Christina Collage
Spread 118 of 120 - Pull and Push by Christina (Facilitated workshop by Jacob Z. Wan)
Play Music by Christian Collage
Spread 119 of 120 - Play Music by Christian (Facilitated workshop by Jacob Z. Wan)
Vidi Bebop - Cowboy Bebop inspired artwork
Spread 49 of 120 - Vidi Bebop
The Book of Wondrous Photo
Spread 29 of 120 - The Book of Wondrous
Chapter One - Vision
Spread 6 of 120 - Chapter I: Vision
Chapter Two - Identity
Spread 23 of 120 - Chapter II: Identity
Chapter 3 - Identity
Spread 59 of 120 - Chapter III: Dexterity
Chapter Four - Inspiration
Spread 81 of 120 - Chapter IV: Inspiration
Aaron's Approval
Spread 110 of 120 - Aaron approves
Creative Experiments at Downtown Arts Collective
Spread 72 of 120 - Creative Experiments at Downtown Arts Collective
Christian's Weapon of Choice
Spread 70 of 120 - Christian's Weapon of Choice
Vidi Logo Evolution
Spread 33 of 120 - The Vidi Logomark Evolution & Variations
Vidi Floorplan
Spread 44 of 120 - Parts of the Vidi Studio
"We explored the idea of introspection and retrospection; Diving deeper into the meaning of "I Saw." We wanted to make an artifact that acknowledged our four year existence together. It was a collaborative effort to find our brand identity as a collective while imbuing our individual spirit(s). One challenge was making every page flip feel like a fresh new experience – a unique window to our day to day happenings."
President & CEO
Building New
Foundations by Creating
Brand Artifacts
When the goal is to move culture, it’s important to create cultural artifacts that serve as an authentic bridge between your organization, its core values and vision. We created and produced the United Arts Culture Book as a brand artifact to signify the organization’s turning point from transactional to transformational.
Project Credits
Creative Direction & Strategy
Christian Arriola
Art Direction & Design
JD Arriola
Account Strategy & Producer
Christina Nguyen
Brand Strategy & Copy
Aaron Antonio
Marketing Communications Strategy
Torii Gate Marketing
Website Design & Development
Brave Factor
Digital Marketing Strategy & Implementation
Rise Above MKTG
Circuitous Blur
Graphic Design
Tatiana Mondragon
When Vision
Meets the Moment.
Great creative opportunities only happen when clients take the leap – to challenge the standard. To be open to imagination and new ideas. It’s a testament to the influence clients have when they choose to meet a moment head on, when they dare to be great, when they set out to live their purpose every day. So this is where we get to say thank you to the entire United Arts team and leadership. Inspiring work always starts with an inspiring vision. Here’s to 30 more years of growth and empowerment to the arts…

Love, Vidi

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